12 Months Without SEO
It is more than a year now since I concluded that Search Engine Optimization (SEO) was, or was soon visiting become, a waste of time. I had already, half-dozen months before then, said farewell to spending an hour on a daily basis working on obtaining reciprocal links.
What led, at the time, to what many would have said were very rash moves? When all, reciprocal linking was still being expounded, by all and varied, as an essential method to urge a sensible ranking, and therefore the software tools were being actively marketed still. Search engine positioning software was still being heavily marketed and remains today; keyword density was a buzz term being branded around as if it were an essential science to be practised by all sensible SEO aware webmasters.
What I did was to go back to marketing basics. I had received my selling coaching back within the 1980’s and had sensible promoting experience with my very own business from the mid 1990’s. I was not born into net selling alone, therefore might still see outside the blinkers and also the hype.
A very basic however necessary facet of marketing is to understand your market place. When it comes to look engine rankings, then clearly a significant part of that market was the main search engines, Google, Yahoo and MSN, with Google being the clear leader then, and a year later today.
I started to suppose 18 months ago that as so much as reciprocal linking went, it absolutely was changing into a spammers’ zone. Surely, I argued with myself, Google failed to very want to rank a internet web site highly simply as a result of the net master had the tools and therefore the time to chase around obtaining reciprocal links? It simply didn’t create sense. And the identical was true of shopping for links. Why ought to a internet web site rank highly as a result of they have splashed out on shopping for links?
What Google, and also the others, extremely needed was to rank the simplest internet sites for a explicit search term, and it appeared solely a matter of your time before they sniffed out and extinguished the abuses like blatantly artificial link building, Blog spam, scraping and extreme SEO’ing.
A year ago, I started two new net sites while not any real thought of SEO. As a writer, I used to be happy to attempt to supply what search engines needed: original content on what folks were looking for. Whereas I did offer title and description tags, everything else was just written on a drift basis. The keyword phrase for any page would come out in the natural flow. I might simply write to my heart’s content without using any tools checking keyword density.
The first of those new web sites thirteen months ago was in the self improvement niche, which is highly competitive. I used to be expecting to be “Sandboxed” by Google as a result of of that, and therefore it proved. However I simply kept plugging away, sticking to my no-SEO principle. After all, none people outside Google knows for certain if there is such a thing as a sandbox, however there’s undoubtedly a waiting time before a brand new web site is thrown fully into the ranking melting pot.
Within the self improvement case, the last Google update saw my site emerge from the sandbox when about twelve months. So, finally, I was ready see whether or not my no SEO approach was to yield any positive results. Fortunately, a few high rankings were immediately apparent, as well as some #one positions. On one of those terms, Yahoo followed a few weeks later to the #one position, while the site was #two (currently one) at MSN.
Now, this is early days for that individual site, and there is abundant to try and do to get a lot of high rankings. However, I am confident that SEO is infinitely a lot of straightforward than some experts, especially those selling ranking tools, tend to have you believe.
Since I started that particular web site, I’ve got solely made one major amendment, and that’s convert all my net sites to CSS. Providing a content made web site that is straightforward to crawl for search engine robots is the foremost vital facet of the new, simplified SEO. Of course, following Google’s recommendation to webmasters is regarding all you need to do, and that is free.
Of course, those with software merchandise to peddle can argue that I might do even higher with their software. But if Google decides to blacklist that software as a manipulating tool, then all my onerous work may be undone. Therefore I can leave the others to chase shadows with ranking software, and simply get pleasure from writing content. Once all, that is what basic marketing told me to do.
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